Recently, a series of leture activities with the theme of “Enterprise brand strategy” had been successfully held in several science and technology industrial parks and associations in Shenzhen.
These letures aim to explore and discuss about the original intention and essence of brand building. Audiences were understanding the importance of brand building together with numerous Bay Area technology enterprises. They were trying to establish the “GBA standard” in the field of brand innovation.
According to the organizers, by holding a series of leture activities and having face-to-face dialogues with several corporate executives, they can be truly understanding the “pain points” and real needs of enterprises. The letures will invite some of the biggest companies to participate in the event and continue to discuss brand strategy, management, communication and working methods.